Steven Heller is a renowned graphic designer, art director, and author. This event welcomes fellow designers for a discussion with the icon himself, talking about the Times typeface and typography's broader impact on design.
Project: Type Talk with Steven Heller (school project)
Role: Designer
The primary objective of this design is to catch the viewer's eye and create a desire to learn more about the event. It capitalizes on the widely recognized and classic Times typeface by placing the copy in a way that forms the shape of the "T" in the typeface. My goal was to strike a chord with viewers and evoke a sense of familiarity, while also presenting the event information in an innovative way that plays with typography.
